Earth Age’s success serves as proof of so many modern South African ideals, from social upliftment to mindful production and female entrepreneurship. The common thread, crocheted throughout all of it, is teamwork. 

Her [Precious Munetsi] trajectory with the company has been remarkable, from taking a chance to work with three bright-eyed ladies in their early twenties, to developing a product that would match the standards of one of the world’s most revered fashion houses in Paris. 

“When Presh found out about Dior she was like, ‘Well girls, we are going places!’” Ashley remembers. 

“She always says that,” Amy agrees. 

“I said, we are going places,” Ashley continues. “We’re going places together, everyone together.”  

Waiting for the show to start, the founders couldn’t say for sure whether or not Dior’s creative team would actually style the product on the runway. Amy sets the scene: “The lights went out, the song came on, the first guy walks out, and there’s our hat.”

“And we’re like…” Ashley makes a guttural oooooooh! sound, radiating excitement. 

“Hat after hat. It’s just like, our hats…” Amy begins before Ashely joins her to finish the sentence, “were everywhere!”