CREATIVE PATH

Born from humble beginnings in 2020, Earth Age is a female-led business with a unique story at its core, started by three young friends—Amy Kunz, Elektra Georgiadis, and Ashley Wager—who yearned to follow a creative, more liberated path.

Our designs and aesthetic reflect who we are, what we love, and a belief that business can be modelled to work in harmony with the planet, providing safe and nurturing spaces for its inhabitants. These principles are rooted in feminine energy, and are woven into each product through the time and care offered in its construction.

Our initial product development centred around our own crochet skills, but we quickly realized the need for more creative hands. That's when we met Precious Munetsi, a skilled crocheter from Zimbabwe who learned the art from her mother. Together, we'd gather around a table, offering our patterns that Precious would then bring to life. Starting from a single stitch that gradually expands over many hours into a spiral configuration, the Helix Hat was born –an iconic design that would later grace the pages of British Vogue and appear on the Dior runway. The Helix Hat is more than just an accessory; it's our origin story, woven into every thread, embodying our philosophy of gentle progress and gradual expansion from a central point.

And so, Earth Age began to unfurl. What started around a table has blossomed into a growing community of women, each contributing to a thriving and uplifting workspace. We move gently and intentionally, trusting the rhythm of our process and allowing it to unfold naturally. Our business growth is guided by conscious decisions, the quiet wisdom of our feminine intuition - fierce, focused, and compassionate. This mindful approach has brought us a community and opportunities beyond our wildest dreams. The spiral continues, and with every turn, we expand in depth, clarity, and purpose.